The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Saatchi & Saatchi
Client
Title
Category
Award
Points
Tundra Endeavour "Ultimate Journey"
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA
Category: Non-Broadcast / Long-form
Points: 25.0
Tundra Shuttle Endeavour Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 25.0
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo
Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Points: 25.0
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo
Category: Craft / Technique / Best Editing
Points: 15.0
Barbecue
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol
Category: Collateral / Promotional Items - Single or Campaign
Points: 15.0
Do It Yourself
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo
Category: Collateral Design / Posters - Single
Points: 15.0
Tundra Endeavour Web Page
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA
Category: Best Branded Content Channel / Single
Points: 10.0
Hijack
Agency: 4am Saatchi & Saatchi / Guatemala
Client: Alias
Category: Mobile Applications/Sites / Promotions
Points: 10.0
CinePrint
Agency: Team One / El Segundo
Client: Lexus
Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Tundra Endeavour "Ultimate Journey"
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota
Category: Branded Content / Online
Points: 5.0
Chinese New Year Flavour in a Bottle
Agency: Saatchi & Saatchi / Beijing
Client: SHINHO FOODS CO.,LTD.
Category: Collateral Design / Point of Purchase and In-Store - Series
Points: 5.0
Prius "Hum"
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota
Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Points: 5.0
Donate Your Words
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: Women's Refuge
Category: Craft / Typography - Series
Points: 5.0
Rav4 - No Time to Waste!
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota
Category: Interactive Advertising / Banners - Dynamic - Campaign
Points: 5.0
Summer Hater
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: BGH
Category: Consumer Television / Over 60 second - Single
Points: 5.0
Prius c Configurator
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota
Category: User Experience Design / Interaction Design
Points: 5.0
The Big Bones Expert
Agency: Saatchi & Saatchi Frankfurt / Frankfurt
Client: Senckenberg World of Biodiversity
Category: Experiential / Single
Points: 5.0
Igniter Ad
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Trust Your Power
Agency: Saatchi & Saatchi / New York
Client: P&G - Duracell
Category: Consumer Television / Over 60 second - Single
Points: 5.0
Norte Photoblocker
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: Norte
Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
Tundra Endeavour Pull
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota
Category: Experiential Advertising / Events and Competitions
Points: 5.0
Yes/No
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: Sony PlayStation
Category: Consumer Television / Under $80K Budget - Single
Points: 5.0
Capri Sun TV
Agency: Saatchi & Saatchi / New York
Client: P&G - Capri Sun
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Friends
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: BGH
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Tide "Miracle Stain" Superbowl spot
Agency: Saatchi & Saatchi / New York
Client: P&G - Tide
Category: Consumer Television / 60 Second - Single
Points: 5.0
Dads in Briefs
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: BGH
Category: Consumer Television / 60 Second - Single
Points: 5.0
15 Watts
Agency: Saatchi & Saatchi / Rivonia
Client: Eskom
Category: Public Service / Television - Single
Points: 5.0
Integrated Advertising
Agency: Baumann Ber Rivnay Saatchi&Saatchi / Ramat Gan
Client: Baumann Ber Rivnay
Category: Self-Promotion / Single or Campaign
Points: 5.0
Soul Poster
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo
Category: Collateral / Posters - Campaign
Points: 5.0
Do It Yourself
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo
Category: Collateral / Posters - Single
Points: 5.0
Simple Power of Cheerios
Agency: Saatchi & Saatchi / New York
Client: General Mills
Category: Out Of Home / Billboards - Campaign
Points: 5.0
Soul Ads
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Client:
Toyota Motor Sales, USA
Title:
Tundra Endeavour "Ultimate Journey"
Category:
Non-Broadcast / Long-form
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Toyota
Title:
Tundra Shuttle Endeavour Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Leica Store Sao Paulo
Title:
Soul
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Leica Store Sao Paulo
Title:
Soul
Category:
Craft / Technique / Best Editing
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Skol
Title:
Barbecue
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Leica Store Sao Paulo
Title:
Do It Yourself
Category:
Collateral Design / Posters - Single
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Toyota Motor Sales, USA
Title:
Tundra Endeavour Web Page
Category:
Best Branded Content Channel / Single
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Alias
Title:
Hijack
Category:
Mobile Applications/Sites / Promotions
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Lexus
Title:
CinePrint
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Toyota
Title:
Tundra Endeavour "Ultimate Journey"
Category:
Branded Content / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
SHINHO FOODS CO.,LTD.
Title:
Chinese New Year Flavour in a Bottle
Category:
Collateral Design / Point of Purchase and In-Store - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Toyota
Title:
Prius "Hum"
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Women's Refuge
Title:
Donate Your Words
Category:
Craft / Typography - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Toyota
Title:
Rav4 - No Time to Waste!
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
BGH
Title:
Summer Hater
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Toyota
Title:
Prius c Configurator
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Senckenberg World of Biodiversity
Title:
The Big Bones Expert
Category:
Experiential / Single
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Skol
Title:
Igniter Ad
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
P&G - Duracell
Title:
Trust Your Power
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Norte
Title:
Norte Photoblocker
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Toyota
Title:
Tundra Endeavour Pull
Category:
Experiential Advertising / Events and Competitions
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Yes/No
Category:
Consumer Television / Under $80K Budget - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
P&G - Capri Sun
Title:
Capri Sun TV
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
BGH
Title:
Friends
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
P&G - Tide
Title:
Tide "Miracle Stain" Superbowl spot
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
BGH
Title:
Dads in Briefs
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Eskom
Title:
15 Watts
Category:
Public Service / Television - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Baumann Ber Rivnay
Title:
Integrated Advertising
Category:
Self-Promotion / Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Leica Store Sao Paulo
Title:
Soul Poster
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Leica Store Sao Paulo
Title:
Do It Yourself
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
General Mills
Title:
Simple Power of Cheerios
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0